BFM TV 2 min read

Wapply quoted by BFM TV on voice messages at work

BFM TV ran a piece on voice messages at work. Wapply was quoted among the ventures betting on more spontaneous formats — a story later picked up by Presse-Citron.

By the Wapply team

Wapply quoted by BFM TV on voice messages at work

On 25 May 2025, BFM TV published an article by Marine Cardot about a phenomenon stirring up open-plan offices: the arrival of voice messages at work. Handy for some, unbearable for others… And at the heart of the trend, Wapply is named as one of the start-ups rethinking the codes of workplace communication.

The article's headline: “Sentences punctuated with fifty ‘ums’: voice messages arrive at the office — some can't stand them, others love them”

In this piece, published on BFM TV – Economy / Employment, Wapply is mentioned among the ventures betting on more spontaneous, more human formats. A lovely nod to our vision: putting personality back at the centre of recruitment, voice included.

“Voice is more alive. It's imperfect, but it's genuine. And it already says a lot about you.” — What we think at Wapply (even if we avoid four-minute voice notes 😅)

The article was then picked up by the leading tech outlet Presse-Citron, proof that the subject reaches well beyond HR.

“Voice messages at the office: really handy… or unbearable?” — Presse-Citron, 25 May 2025

💬 This double coverage shows just how much the codes of workplace communication are shifting. At Wapply we keep standing up for exchanges that are simpler, more natural — and above all more human.

🔗 Read the original article on BFM TV (Marine Cardot – 25/05/2025): 👉 Here

🔗 See the follow-up on Presse-Citron: 👉 Here

Thank you to BFM TV, to Marine Cardot and to Presse-Citron for the mentions. And above all, thank you for being part of the movement.